Email marketing is one of the most powerful marketing strategies around and outperforms all online marketing strategies, including SEO, PPC, and content marketing.
You can leverage a one-on-one connection that other marketing methods can't match when your well-written and timely emails get in the inboxes of your target audience. That's probably why email marketing has an ROI of 4200%. That's a potential $42 for every $1 you invest in email marketing.
1-Personalize your messages
There's no doubt that email personalization is a fantastic strategy that has been shown to increase the effectiveness of your mail marketing. Personalized promotional mailers had a 29 percent higher open rate and a 41 percent higher click rate according to new research. And according to an Epson study, 80 percent of customers are more likely to buy from a company that offers a personalized experience. That is not mean that you should send an individual email to each and every subscriber when we say personalized email marketing. Personalization refers to the process of creating a personalized message based on customer information.
Although 70% of brands do not use personalization within their email marketing strategy. As a result, they’re probably missing out on a large chunk of revenue, so if you personalize your emails, you stand out against the competition. Addressing the reader by name is the most basic form of personalization. Most email service providers (ESPs) have this feature, and using it alone will boost the performance of your campaign. But, don’t forget that personalization is more than just mentioning each customer’s name in the email. There are plenty of other ways to do it, and it’s up to you to test and see which option works best for your mail list.
2- Pay attention to your subject line
You should spend some time writing the subject line, because it is the first thing your subscribers will see, and their first "personal" impression of your brand, so If it is not carefully prepared to attract the attention of the follower and make him decide to open the email, which is the main goal of the subject line.
This will lead to a lower open rate, which will lead to the failure of the marketing campaign. (35% of email subscribers open an email based solely on the subject line). You should not focus only on the content of the subject line, but also the size of the subject line, email subject lines with 6-10 words are those with the highest open rate. The subject line of 60 to 70 characters. Marketers refer to this as the “dead zone” of subject length. According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or clickthroughs at this 60-to-70 character length of the subject line.
It is crucial to be consistent as you go from the subject line to the actual content. You shouldn't use a "clickbait" title just so that users open the message only to disappoint them upon finding no relevancy to what they initially saw in their inbox. This instills a poor sense of trust with your brand and almost guarantees that users won't take the desired action and that they may even opt-out of receiving your emails.
3- Give something valuable away
Promotional giveaways cannot only significantly increase the number of subscribers, but they can increase your income as well. You might be skeptical as to why you should give away something free of charge, but this kind of promotional content is what many subscribers like and are willing to give you their email address in exchange for. Freebies such as templates and tools are the most popular with a 26% to 66% click-through rate.
In a study on their email list of 6,300 subscribers, Bluewire Media tested various types of content to see what led to the highest rates for opens and clicks. The winner was templates and tools, just the kind of freebies that email readers want. Your giveaways should be valuable to the people in order to motivate them to join your mailing list. It means that it should solve a problem or bring a benefit to them to be a strong reason to sign up.
4- Create a schedule for sending emails
When it comes to the success percentage of your email campaigns, timing is important. You are surely aiming for a higher open and click-through rate, so picking the right time is an important factor to consider.
There is no one-fits-all time to sending, although you may base in London, a substantial chunk of your target market may be located in a different time zone. The time of day that consumers receive emails has a direct impact on metrics like open rate and click-through rate. Segment your contact lists according to the recipients' time zones so that they receive your messages at a time that is convenient for them. You can't expect to reach everyone by sending the same message to a global audience at the same time.
This may appear to be a difficult task, but fortunately, you can use automation. There are numerous marketing automation solutions that can assist you in performing advanced multivariate testing to determine the best time to message your users. As a result, you'll save a lot of time and money, and you'll be able to focus on the most critical components of your email marketing strategy.
With the help of tools like these, you can incorporate AI delivery, which means that the automation software itself learns what resonates best with your audience by tracking their actions. It takes a certain period (from the moment users enter your email list) to intelligently decide when users engage most with your app based on previous behavior. Consequently, users will receive your messages at the ideal moment. This type of email optimization can save you from investing time and resources into the wrong email marketing strategies. Once you've found the best time to send your emails, create and stick to a schedule.
5- Send Mobile-Friendly Emails
Mobile is the future of everything. The death of the desktop is looming. Desktop sales have been dropping for years now. On the other hand, there is a huge increase in smartphone sales.
80% of the internet users own a cell phone, and this number expected to grow over the years. That is why you should never leave your email marketing strategy without a mobile-friendly design. Long gone are the days where all users accessed their inboxes from the same email platform on their desktops. These days, more than 60% of emails are opened and read on mobile devices. And that number is only going to keep going up. Because of that, it's important to make sure that your emails are mobile-friendly.
Here are a few tips to make your emails mobile-friendly:
- Using an appropriate text size
- Use a responsive email template
- Add a single call to action
- Keep subject lines short
- Format for easy skimming
- Optimizing your images
- Space buttons and links to make them clickable
- Making sure that your calls to action are clickable with just a thumb tap.
Finally Regardless of where subscribers check their email, make sure to always send emails that will be of high quality.
6- Segment Your Email List
Ecommerce requires segmentation. Men's, women's, and children's clothing may be available at your store. Your open rate and user engagement will drop if you send emails to Promote women's or children's products to men. You may deliver personalized and relevant campaigns to each person on your email list using segmentation.
After subscribers fill in your form, this data will be added as a variable to your mailing list. Segments and behavior data can then be used to trigger automated emails that deliver the most relevant content exactly, so every subscriber will receive the offers they are interested in. While you can segment your email list at any time, I love the idea of segmenting up front, right when the user is signing up. If there's information you can use to create better email campaigns right away, ask for it!
You can segment based on several factors like interests, behavior, demographics, and pretty much anything you can think of. When you use smart segments, your email marketing is more likely to get a better return because your email campaigns are created with a specific audience in mind.
7- Re-engage with Inactive Customers
This is a critical task to keep your mailing list healthy. You will roughly lose a quarter of your subscribers every year if you don’t work hard to send engaging and relevant information. Email list decay is inevitable, but you can prevent it to a certain degree. By keeping your subscribers active and making inactive subscribers active again. Your subscribers may lose interest in your brand, no longer need your services, or simply forget about you. But don’t hurry to remove them from your mailing list. You can win them back with a re-engagement campaign.
Although the win-back campaigns are not easy, but keep in mind that companies that invest in re-engaging campaigns in their email marketing see a $28.50 return on each $1 spent. This means that getting back inactive subscribers is more cost-effective than acquiring new ones.
What does being inactive mean to you, and for what period of time? In particular, is it being inactive for a period of 3, 6 or 9 months? Think about what is it that your subscribers don’t do anymore that fits your inactive criteria. They don’t log in as much as before, or maybe they haven’t purchased anything in the last month?
Think about all the actions that your subscribers do or don’t do that fit your inactive criteria. Then you can focus on creating the re-engagement campaign. There are many creative ways for executing the win-back. Some go for the “we-miss-you” type of campaigns, as well as discounts, and promo codes – or maybe even both. Whatever your strategy is, you might send a certain number of emails and your subscribers don’t come back. In this case, it’s best to simply ask them about their email their preferences. Let them decide whether they still want to receive your emails. A cleaned-up email list is better for your email marketing success than spending resources on subscribers that won’t come back no matter your strategy.
Conclusion
It's time to update your email marketing strategy. Now you need to send targeted messages, messages that are personalized, and optimized for multiple devices. It's no longer as simple as sending the same email to all. Having so many possibilities that lead to growth and success is what makes email marketing both a challenging and exciting process. It is a great basis for creating well-planned strategies that will lead to generating higher sales – if executed the right way. Putting a substantial amount of effort into communicating with your subscribers on their way to becoming loyal customers is what is going to put you in front of your competition. Using these email marketing tactics will help you increase the numbers of sales you generate.
For more information about email marketing click links below
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