Although the ROI in email marketing is very high up to 4400%, getting this percentage is not easy. To make sure you get a high ROI, you need to increase your email open rates and CTR.

So that one of the most common questions we hear from marketers is “how can I improve my email open rates?”

you can use tricking but this is not a good idea, because this will eventually lead to a loss of credibility and trust with your audience, which will cause a drop in opening rates in the future. The right way to get ROI of $44 for every dollar you spend on email marketing is By following some important tips to increase the rate of mail opening, which will lead to an increase in the rate of ROI from e-mail.

In this article, I will reveal 5 practical tips to improve open and click rates for your email campaign.

What Does Email Open Rate Mean?

The number of subscribers who open a certain email you send as a percentage of the total number of subscribers on your mailing list is known as an email open rate. Let’s assume that you have 200 subscribers on your mailing list. If you get 100 subscribers to open your emails, on average, your email open rate would be 50%. Simply divide the number of subscribers who opened your email by the total number of subscribers to get your email open rate. Then multiply your answer by a factor of a hundred.

Your email open rate provides you with a snapshot of how effective your email marketing campaign is. It's also an excellent approach to see if your emails are attracting the attention of your readers. It is one of the most important measures that you can use to check if your email campaign strategy needs to be tweaked.

Average Email Open Rates & CTR

First, let's get to know the average email open rate and CTR in the industry. According to CampaignMonitor, the open rate for emails should be between 15% and 25%, while the CTR should be 2.5%. Now that you know the industry's average benchmark for email marketing campaigns.

5 Straightforward Tips to Increase Email Open Rates & CTR

If your email open rates and click-through ratio are lower, implement these practical tips to improve them. Let's get started!

1. Test Your Email Subject Line

When it comes to email open rates, your subject line is everything. It determines whether someone is going to open your email or not.  Your job is to make your subject line stand out. But don't sound too promotional that your emails go to people's spam folders.

Digital marketers have used email marketing for years, often copying the same subject line formulas. Therefore, these common subject lines can be filtered out as white noise. Your primary focus should be to land your email into the people's inbox and not in spam.

Be creative with email subject lines, entice curiosity to make them curious enough to open the email, insert numbers, there is something about numbers that draws the eye,  and do the A/B testing. 

But how do you construct the perfect subject line A/B test?

There are two ways to go about setting up your subject line test.

1-  Launch a subject line test to sample size, roll out the winner to the rest of your list.

Come up with two subject lines, and send the A/B test to a sample size within your email list. You can select 30% of your email list, and send subject line A to 15% of your list and subject line B to the other 15%. Once your test reaches statistical significance, roll out the champion subject line to the rest of your list.

2- Launch a subject line test to a specific segment or your entire list, apply insights to future sends.

Instead of testing a subject line on sample size, you can test 2 subject lines to your entire list, or a segment of your list, and then apply what you learn from this A/B test to future sends.

The most important thing is to make sure your email does not go to spam, but how to know if your email will go to spam? Let's find out.

2- Stop Your Email from Going to Spam

Spam filters have improved in recent years, but they are still not flawless. Even the most important emails can end up in the spam folder, never to be viewed again. Avoiding being flagged as spam is the greatest method to ensure a high open-rate for your email marketing messages.

Ascertain that all recipients have completed the double opt-in process to receive your emails. Words like "purchase," "discount," and "cash" should be avoided.

you can use GMass Email Deliverability Tester to avoid spam filters. Open GMass Email Deliverability Tester then copy the 20 email addresses given there. Return to your email service and put the addresses into the list of recipients. And send your email right now. Return to the GMass Email Deliverability Tester and enter your subject line. And you can easily see where your email may have landed.

If you know something is wrong, you can quickly fix it. How do you do it?

1. Change your subject line

2. And your email's body as well

Do the testing again and again until you see the ‘Inbox' sign in GMass tester.

3- Segment Your Email List

When people decide whether or not to open an email, one of the most important factors is whether or not they think the email is relevant to them. So that the best way to increase the relevancy of your emails, is by segmenting your email list.

Don’t just build an email list, segment it too.  You increase the relevance of your emails to your subscribers when your emails are consistently tailored specifically to their needs.

If you are willing to take the time to create multiple list segments and tailor your email marketing accordingly, you will see significant returns on your investment. The more relevant and targeted your email communications are, the more likely people will be to engage with them.

Of course, you’ll need your subscribers’ data to do this. In segmenting your email list, go beyond using just demographic data like age, gender, location, etc., and use their behavioral data such as browsing history too.

This will require some work but you’ll be well on your way to skyrocketing your email open rates.

4- Find the best time to send (and be consistent)

Timing can have a huge effect on whether or not your subscribers open your emails, there are certain times of days when your readers are more likely to open and read your emails. so think carefully about what time and day you send your emails out.

One of the simplest ways to determine the optimal time to send is to divide your list into 2-3 groups of roughly equal size and send the same copy of your email to each group at different times of the day (morning, afternoon, and evening). You won’t be able to figure out the perfect time immediately, this will take a little extra time, but over the course of a few weeks, you should have a strong indication of when your readers are most likely to open.

You can  imagine a day in the life of your particular audience. What are they doing in the morning, afternoon, and evening? What does their workday look like? How late do they stay up at night? How early do they rise in the morning?

All of these questions will help you decide on the best time to send your emails.

5- Personal sender name

It’s the most prominent part of the email preview, so it’s a huge factor in open rates. This is your first chance to trigger trust. Marketers may forget to check it, but recipients never forget to look.

Do you know what you used as the “from name” in your last email campaign? What about the “from email address”?

The sender name isn’t the same as the “from” address, so never use an email address. Don’t make “mark@utems.com” your sender name. And “Do Not Reply” just isn’t a friendly name to call yourself.

If the sender name includes a person’s name, the email is more personal and more likely to be opened.

People are skeptical of emails when they don’t know the sender; they could be less likely to open and more likely to mark your email as spam.

You should  think carefully about the information you put into fields of a from name and from an email address, you could be making it difficult for people to recognize your email when it lands in their inbox.

Wrapping it up

If you’re unhappy with your email open rates, you can follow the above tips. If you incorporate these small tweaks into your email marketing campaign you’ll see massive changes.

Your email open rates will not be a daunting task if you focus on these tips

Email Subject Line

Beat spam filter

Segmenting your list

Sending time

Personal sender name

 Which tip do you think is more effective to increase the email open rate?

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